I'm a firm believer that constraint breeds creativity, and the pandemic has both stretched and constrained us in ways we couldn't have predicted or imagined.
Now, MMT is about to embark on its next adventure.
When we first launched MMT in 2013, we strived to be TED Talks for entrepreneurs—traditional conferences with jam packed agendas. However it became clear that because of our curation, folks were not coming to MMT for the content. They were coming for the connections.
In 2016, MMT Ojai sold out months in advance, before the agenda or speakers were even announced. We took this as license to completely revamp, focusing on connections and peer-to-peer learning.
In 2020, as I watched our revenue drop to zero, I knew that whatever business model emerged from the pandemic would be scalable, making an even bigger impact for members. After months of re-imagining, testing and refining, we have uncovered new (and better) ways to serve the community.